Something about the new Christmas John Lewis advert just seems a bit off.
We have a lonely penguin - Calvin and Hobbes style. The gender of the penguin is not explored. However it is a lonely penguin. But don't worry John lewis have the answer. A mail order bride/groom to bring happiness to the saddest Spheniscidae (yeah I had to look that up).
And of course it is a match made in heaven.
And to me my gut reaction, following the anthropomorphism in regards to the lonely penguin, was:
'ewww, that is really creepy'